In an era where it is impossible to launch a football kit without it being leaked before the official launch, New Balance repurposed the leaking culture, by shifting its focus from the jersey’s design to the club's history.
Recognitions
1 Silver Cannes Lions
2 Shortlisted Cannes Lions
Role: Executive Creative Director
Agency / Creative | LePub Brazil | Chief Creative Officer Felipe Cury | Chief Strategy Officer Aldo Pini | Executive Creative Director Greg Kickow | Executive Creative Director Alex Adati | Art Directo | Gabriel Santos | Copywriter João Eustachio | Production Manager | Bruna Marchi | Producer | Beatriz Takahashi | Data Manager Daniel Packness | Business Director | Joanna Alencar | Business Affairs Manager | Marina Roge | Project Director Denise Frasseto