Imagine wanting to reach your vacation destination
and getting stuck in the toll traffic. To make things worse, the temperature
is almost 40 degrees hot. This is what many Brazilians face every summer.
But this year, Heineken found an unexpected solution
to this problem: ice-cold beer.
Recognitions
Cannes - Silver - Brand Experience & ActivationCannes - Bronze - Creative Commerce
Role: Creative Direction, Art Direction
Agency: Le Pub Brazil | General manager: Ana Hernandes | Business director: Jayme Neto | Business manager: Marina Roge | Head of strategy: Silvia Paes | Planning director: Sergio Tercarolli | Strategy manager: Fernanda Tiozo | Chief creative officer: Felipe Cury | Creative directors: Greg Kickow and Alex Adati | Art director: Marcelo Vaz| Copywriter: Vinicius Biz | Project leader: Denise Frasseto |Media manager: Jussara Bezerra | Media supervisor: Gabriela Pereira | Production: Be180