In 2022, Heineken created Beer Power to redirect the solar energy
from its breweries to bars and help these important partners to face the worst
energy crisi the world has faced. But to join it, bar owners first needed
to know about the program.
Role Creative Director, Art Director
Agency: Le Pub Brazil | General manager: Ana Hernandes | Business director: Jayme Neto | Business manager: Marina Roge | Head of strategy: Silvia Paes | Planning director: Sergio Tercarolli | Strategy manager: Fernanda Tiozo | Chief creative officer: Felipe Cury | Creative directors: Greg Kickow and Alex Adati | Art director: Paula Picin and Ana Carolina Miranda | Copywriter: Eduardo Cometi | Project leader: Denise Frasseto | Media manager: Jussara Bezerra | Media supervisor: Gabriela Pereira | Production: Be180