If you are willing to go for the last drop of ketchup, it has to be Heinz. The campaign plays tribute to the people that go the extra mile, defy social convention and generally allow themselves to look silly, so long as they can get the last drop of Heinz Tomato Ketchup.
Built on real consumer insight and stories, The Last Drop shows Heinz fans discreetly (and indiscreetly) licking Heinz ketchup from just about everywhere.
Recognitions
1 Bronze Cannes Lions
3 Shortlisted Cannes Lions
Role: Executive Creative Director
Le Pub Brasil | GLOBAL CEO: Bruno Bertelli | GLOBAL CCO: Cristiana Boccassini and Mihnea Gheorghiu
CCO & Partner: Felipe Cury | CSO & Partner: Aldo Pini | Executive Creative Director: Greg Kickow and Alex Adati | Copywriter: Victor Sotero | Art Director: Leandro Valente | Creative Production Manager: Bruna Marchi | Creative Producer Senior: Beatriz Taka | Publicis Benelux | Global CCO: Bruno Bertell | CCO: Eduardo Marques | Copywriter: Maarten de Maayer, Esther Van Vlie | Art Director: Jonas Marysse, Vanden-Broucke, Steffi Boom | Client: Hein | Client Team: Thiago Rapp, Georgina Fotopoulou, Hannah Winterbourne, Rosie Brierley