For years, people have been hungry for one thing: a ketchup emoji.
But yeat again Unicode, the company that approves new emojis, didn't release
it in their annual update. So, Heinz decided to create an emoji just like
we make our ketchup: with real, natural ingredients.
Role: Executive ECreative Director
Le Pub Brasil | GLOBAL CEO: Bruno Bertell | GLOBAL Chief Creative Officer: Cristiana Boccassini and Mihnea Gheorghiu | Chief Creative Officer & Partner: Felipe Cury | Chief Strategy Officer & Partner: Aldo Pin | Executive Creative Director: Greg Kickow and Alex Adati | Creative Production Manager: Bruna March | Creative Producer Senior: Beatriz Tak | Client Team: Cristina Monteiro, Thiago Stele, Ana Ladeira, Lais Shiguimatsu André Mendes | Bruna Donato, Juan Morelli, Luiza sakoda | Photographer: Gustavo Mende | Assistant: Mauro Woiski | Food Styling: Fabiana Badra e Elen Neves | Graphic Production: Byzsis