The Refugee Jatobá

We use the UN Refugee Convention to transform the Jatobá - a native tree - in the first refugee tree. So, it doesn’t become the last of its kind.

Streaming Bar

In 2024, Netflix Brazil launched Gen Z’s worst nightmare: Pause Ads. Which means that whenever people paused a series or a movie on the streaming service, they had to watch advertising. So, we turned a Netflix problem into a Heineken solution.

Welcome to Heineken Streaming Bars, the first bars inside Netflix that open whenever you pause a show. Heineken turned an annoying media format into an interactive bar with 500+ tailored interactions to order a fresh beer on trending shows.

The Heaviest Jersey

The Heaviest Jersey turned what could be another traditional football jersey leak into a data visualization experience showcasing 94 years of history.

In an era where it is impossible to launch a football kit without it being leaked before the official launch, New Balance repurposed the leaking culture, by shifting its focus from the jersey’s design to the club's history.\

0.0 Barriers

Imagine wanting to reach your vacation destination and getting stuck in the toll traffic. To make things worse, the temperature is almost 40 degrees hot. This is what many Brazilians face every summer. But this year, Heineken found an unexpected solution to this problem: ice-cold beer.

Heineken turned every Heineken 0.0 beer into a payment method to open road tolls across Brazil during the whole summer. All drivers had to do was show a Heineken 0.0 beer and get its barcode scanned.

Out-of-Homes Matches

Women’s football still struggles with low audiences. But Heineken knows that Brazilians can’t resist peeking at a screen with a football match on. Fortunately, a big chunk of Heineken’s media budget is destined to something that can help with that: billboards. Heineken’s billboards became a place to watch the UWCL. 3500 advertising spaces spread through the whole country started broadcasting the tournament for a broad audience that has never watched it before.

The Gaming Fridge

When not all nights out are out, gamers still need a way to get their cold beers in. That’s why Heineken just launched TH3 G4M1NG FR1DG3 - a custom-made PC that works inside a beer fridge.

Beer Power

Bars felt the impact caused by the pandemic. When things seemed to be getting better, another crisis came: the energy crisis. In addition, years of a terrible government for economic and environmental topics. Brazil's finances were the worst registered in the last four decades, there was a risk of blackout because of the lack of rain, and the energy price has risen more than 80% in the last 6 years. So the challenge was to help these partners again and do what the president and his ministers didn't do.

Guitar Man

Instead of playing Fender, Ibanez and Gibson, why not Sebastian, Miguel and Ramirez?

Last Drop

If you are willing to go for the last drop of ketchup, it has to be Heinz. The campaign plays tribute to the people that go the extra mile, defy social convention and generally allow themselves to look silly, so long as they can get the last drop of Heinz Tomato Ketchup.

Built on real consumer insight and stories, The Last Drop shows Heinz fans discreetly (and indiscreetly) licking Heinz ketchup from just about everywhere.

Bar Dating

Bars have always been key to Heineken’s business, but they faced a significant challenge: attracting new customers, especially as consumer habits evolved.

By creating Bar Dating, a feature powered by Hei!App, Heineken turned the traditional bar discovery experience into something fresh, fun, and social. It was a strategic move to help bars capture the attention of a younger audience, combining gamification with the power of social connections.

Is Elvis dead?

Elvis is not dead. Elvis is Death.
A bloody journey to save rock n' roll.

Forgotten Beers

Heineken has been living up to its 1950s philosophy: "We don't sell beer, we sell good times." ever since. Especially in times when modern challenges of socialisation, such as work pressures and digital distractions take over, Heineken's aim to encourage people to prioritise real-world interactions and to create human connections around the world and create good times over a beer has become more important than ever.

Just Another Night Out

“Not All Nights Out are Out” is the first gaming campaign of Heineken. The initiative merges the gaming culture with the brand’s product, celebrating online entertainment as an important moment of socialization.

Senna

Senna is a Formula 1 hero, but his true superpower was off the track: he always brought all Brazilians together.

The First Ahhh!

Everything that is done at Heineken is focused on a single moment: the first sip. Since its origins in 1873, the brand has consistently focussed on this special moment. Because the first sip of Heineken is not just any sip. Its refreshing taste is what separates work from after-work, day from night, duty from leisure, Agh from Aaahhh.

Greg Kickow is a Brazilian Art Director and Executive Creative Director based in São Paulo, Brazil.